More Good Reviews vs HighLevel
Last updated: November 3, 2026
HighLevel (GoHighLevel) is an all-in-one CRM for agencies: funnels, calendars, phone, payments, and reputation tools under one subscription. More Good Reviews is built only for reviews—faster to set up when you do not need the rest of that stack.
MGR Business is $59 per location per month, or $49 billed yearly. Agency is $99 for 5 locations (+$12 each extra). SMS sends through your own Twilio, ClickSend, SimpleTexting, or TextLink account; that provider bills the messages. Full product facts: /facts.
HighLevel plans
HighLevel’s pricing page lists Starter at $97 a month ($970 a year) with 3 sub-accounts; Unlimited at $297 a month ($2,970 a year) with unlimited sub-accounts and phone/email rebilling at cost (no markup); and a third tier at $497 a month ($4,970 a year)—labelled Founder on the plan card and Pro in the FAQ—which adds rebilling with markup and SaaS Mode. All plans include unlimited contacts and users, a 14-day free trial, and month-to-month billing with no long-term contract.
Online Reputation Management and Reviews AI are listed on every plan (usage-based charges apply for AI and messaging). Listings management is $30 a month per sub-account. You can white-label the desktop web app. A Branded Client Portal App add-on is $49 a month per sub-account; the pricing page also lists a white-label mobile app at $497 a month. AI Employee Growth and Unlimited add-ons are $50 and $97 a month per sub-account. Phone and SMS are usage-based, billed per message—confirm current rates with HighLevel.
Side by side
| More Good Reviews | HighLevel | |
|---|---|---|
| What you are buying | Review requests, Google and Facebook replies, AI, widgets, and an agency portal. | CRM, funnels, calendars, phone, payments, and reputation tools in one platform. |
| Published price | Business from $49 per location per month billed yearly, or $59 month to month. Agency $99 per month. | Starter $97, Unlimited $297, Founder/Pro $497 per month (annual $970 / $2,970 / $4,970). |
| Client / location seats | Agency: 5 locations for $99, then $12 each. A single business can buy Business directly. | Starter: 3 sub-accounts. Unlimited and Founder/Pro: unlimited sub-accounts. |
| Reputation / reviews | The product is reviews: requests, sync, replies, AI drafts, widgets, Showcase. | Online Reputation Management and Reviews AI on all plans; listings $30/mo per sub-account. |
| AI reply cost | AI reply drafts and posting included on Business and Agency—no per-reply platform fee. | Reviews AI is usage-based on the pricing page; AI Employee add-ons are $50 or $97 per sub-account. Confirm current reply pricing in HighLevel’s docs. |
| SMS / phone | SMS sends through your own Twilio, ClickSend, SimpleTexting, or TextLink account; that provider bills the messages. | Usage-based, billed per message. Unlimited rebills phone and email at cost; Founder/Pro can rebill with markup. |
| White label | Agency portal on your domain included at $99 a month. | White-label desktop web app; Branded Client Portal App $49/mo per sub-account; white-label mobile app listed at $497/mo. SaaS Mode on Founder/Pro. |
| Trial | 7 days, no credit card. | 14-day free trial on any plan. |
HighLevel’s pricing page. Checked November 3, 2026. Work at HighLevel and see something wrong? Email support@moregoodreviews.com and we’ll fix it.
Where each product is stronger
HighLevel is stronger when you need a full CRM, funnels, calendars, phone, and payments for every client—or plan to resell software under your own brand with SaaS Mode and unlimited sub-accounts at $297. More Good Reviews is stronger when reviews are the job: a single business can buy directly, Agency covers 5 locations for $99, AI replies have no per-reply platform charge, and SMS bills through the provider you already use.
For an agency
More Good Reviews Agency is $99 a month for five locations ($159 for ten). Clients sign in on your domain and never see MGR. You invoice them.
HighLevel Unlimited at $297 a month unlocks unlimited sub-accounts with phone/email rebilling at cost. Founder/Pro at $497 adds markup rebilling and SaaS Mode so you can sell subscriptions under your brand. That is a different product shape than a review-only portal.
When to choose HighLevel instead
Choose HighLevel if you want a full CRM, funnels, phone, and payments for every client, or plan to resell software under your own brand with SaaS Mode.
Choose More Good Reviews if you only need review collection and replies, want a single business or a lean agency portal, and prefer no platform per-AI-reply or per-text charges. Plan details are on pricing.