Agency Playbook
Agencies get clients suspended for review incentives, gating, staff quotas, insider or bought reviews, and keyword-stuffed names. Ask every customer, steadily, for nothing in return.
Agency Playbook
In the first 30 days, get manager (not owner) access, put Google's free-listing disclosure in writing, audit every listing, fix visible issues, then start steady review asks.
Agency Playbook
A reputation management agency keeps a client's Google, Apple, Yelp, and Facebook listings accurate, keeps genuine reviews coming in and answered, and catches problems first.
Google Business Profile
Get at least 20 Google reviews: 47% of shoppers skip businesses with fewer. Top-3 local pack businesses averaged 47 reviews in BrightLocal's study.
Customer Feedback
No. Google does not allow review gating, so you can't ask only happy customers for reviews. Ask every customer the same way, with the same link.
For Agencies
Nine white-label review tools for agencies, compared on branding depth, published pricing, platforms, and who each one fits. Pricing checked November 2026.
Search Engine Optimization
Google's Search Console now reports AI impressions for free, and a few affordable tools check ChatGPT, Gemini, and Perplexity for you automatically. Here's what each costs, which fit a one-location shop, and a 20-minute free fallback.
Helping local service businesses improve their online reputation and reviews.
Google Maps now turns a customer's chat or a photo of your door into a suggested edit, and if you don't answer within four days, Google may publish it. What's real, what isn't, and the 15-minute setup.
Google now freezes new reviews when it spots a spam spike, and it can penalize owners it thinks faked reviews. How to tell which email you got, what to do in the first 72 hours, and how to keep your normal ask from looking like a spike.
Google's Maps contribution policy already bans review quotas, on-site pressure, and scripted review content. Use this shop-floor audit to fix the whiteboard, tablet, and talk track without killing honest asks.
Google drafts GBP review replies you can edit. Treat every AI reply as unfinished until a human checks it—especially on negatives.
Google never published a 30-day expiration date for Business Profiles. Local shops still lose ground when the listing goes quiet. Here's a monthly habit that keeps Maps from treating you like a ghost town.
Google retired public Maps Q&A. Here's a short playbook for feeding Ask Maps with profile fields, specific reviews, and a clean website.
Google wrote an AI review summary on your Maps listing from the past year of reviews. You can't edit it—here's what actually moves those themes.
Your email footer is wallpaper. Put the review ask on the photo they save, the care card they keep, and eight other places they already look — without a discount, a raffle, or anyone hovering.
Google checks every owner reply before customers see it. BrightLocal says half of people bounce off a generic one. Here are scripts that sound like a shop, not a stamp.
Google still counts links as a sign you are a real local business. The useful ones come from jobs, associations, and local press. The $199 pack from a stranger usually does not.
Grok Bot is an AI teammate with its own computer. Connected to your review software, it can keep the asks going, draft replies, and write the public proof a local service business never has time for.
A practical stack for Google Business Profile, the local pack, citations, organic search, and AI recommendations, with one dedicated product for reviews.