Agency Playbook
Incentives, gating, staff quotas, insider reviews, and listing shortcuts: the Google and FTC rules every new agency needs before a client gets suspended.
Agency Playbook
Your first client signed. Here's how to get proper access (manager, not owner), audit what you inherited, and run the first 30 days so they see progress before the first invoice.
Agency Playbook
New to running reviews and local listings for clients? The job in one page: the platforms that matter, what clients pay for, the weekly rhythm, the vocabulary, and the rookie mistakes.
Search Engine Optimization
Google's Search Console now reports AI impressions for free, and a few affordable tools check ChatGPT, Gemini, and Perplexity for you automatically. Here's what each costs, which fit a one-location shop, and a 20-minute free fallback.
Google Business Profile
Google Maps now turns a customer's chat or a photo of your door into a suggested edit, and if you don't answer within four days, Google may publish it. What's real, what isn't, and the 15-minute setup.
Reputation Management
Google now freezes new reviews when it spots a spam spike, and it can penalize owners it thinks faked reviews. How to tell which email you got, what to do in the first 72 hours, and how to keep your normal ask from looking like a spike.
Reputation Management
Google's Maps contribution policy already bans review quotas, on-site pressure, and scripted review content. Use this shop-floor audit to fix the whiteboard, tablet, and talk track without killing honest asks.
Helping local service businesses improve their online reputation and reviews.
Google drafts GBP review replies you can edit. Treat every AI reply as unfinished until a human checks it—especially on negatives.
Google never published a 30-day expiration date for Business Profiles. Local shops still lose ground when the listing goes quiet. Here's a monthly habit that keeps Maps from treating you like a ghost town.
Google retired public Maps Q&A. Here's a short playbook for feeding Ask Maps with profile fields, specific reviews, and a clean website.
Google wrote an AI review summary on your Maps listing from the past year of reviews. You can't edit it—here's what actually moves those themes.
Your email footer is wallpaper. Put the review ask on the photo they save, the care card they keep, and eight other places they already look — without a discount, a raffle, or anyone hovering.
Google checks every owner reply before customers see it. BrightLocal says half of people bounce off a generic one. Here are scripts that sound like a shop, not a stamp.
Google still counts links as a sign you are a real local business. The useful ones come from jobs, associations, and local press. The $199 pack from a stranger usually does not.
Grok Bot is an AI teammate with its own computer. Connected to your review software, it can keep the asks going, draft replies, and write the public proof a local service business never has time for.
A practical stack for Google Business Profile, the local pack, citations, organic search, and AI recommendations, with one dedicated product for reviews.
Review velocity, the pace at which new reviews arrive, is now a measurable ranking signal for both local SEO and AI search engines. Here's the data behind it and how local businesses can build it sustainably.
One plan, one price, every feature included, down to a per-client MCP server your team or clients can talk to. Here's how More Good Reviews' Agency plan compares to GoHighLevel's tiered, add-on-heavy pricing.
For years, the review game was simple: more five-star reviews meant better visibility on Google Maps, higher click-through rates, and stronger social proof on your website. Reviews were a trust signal. Now they're something more significant — they're a ranking input for a new generation