How to Claim Your Business in ChatGPT's New Business Hub, and Get Your Reviews Working There

For years the only listing that really mattered was the one on Google. Then customers started typing "who's a good roofer near me that won't ghost me" into ChatGPT, and your business got described by a chatbot you'd never met, using information you never gave it.

That changed on November 10. OpenAI launched Businesses in ChatGPT in beta, with a Business Hub where owners can claim their business, fix their details, and see how often ChatGPT puts them in front of people. OpenAI says ChatGPT has 1.2 billion weekly users. Some of them need a furnace fixed.

Here's how to claim yours, what the dashboard tells you, and why your reviews still decide most of what ChatGPT says about you.

What OpenAI actually launched

There are two parts, and only one matters to most local businesses today.

• Business Hub is where you claim your business, update key details, and see insights. This is the part for you.
• Business Agents let a business run a branded chat that answers customer questions. OpenAI says these are only open to eligible U.S. ecommerce and online service businesses for now. If you clean gutters, you can skip this part.

You don't need an ads account or an Enterprise agreement to claim a business, according to OpenAI's help center. Claiming, agents, and ads are all separate. VentureBeat, citing Digiday, reports that claiming is free at launch and that OpenAI left room to charge later. Claim it while the price is zero.

Before you start: what to have on hand

Verification is where these things stall, so gather this first:

• A ChatGPT account you'll keep. It becomes the admin for your listing, so don't use the account your nephew set up in 2023.
• A website. OpenAI says claiming is initially available to eligible businesses with a website.
• Access to one verification channel: the business phone, the business email, or your domain's DNS settings.
• ID and paperwork. For the identity check, OpenAI says you may need a government-issued ID, business registration information, and proof you're authorized to represent the business.

One catch for local businesses: OpenAI's help page says local stores and restaurants can currently claim only an existing U.S. listing. If ChatGPT doesn't already know you, there may not be anything to claim yet.

How to claim your business in ChatGPT, step by step

1. Open Business Hub. Sign in to ChatGPT and open Business Hub from the sidebar.
2. Search for your business by name. Pick the listing that matches your business, and check the address. Plenty of towns have two "Precision Auto"s.
3. Confirm the ChatGPT account that will manage the listing.
4. Verify you're connected to the business. OpenAI offers different methods depending on the business:
   • Business phone: get a code by text or automated call to the number shown.
   • Business email: get a code sent to the email tied to the business.
   • Website domain: add the TXT record ChatGPT shows you to your DNS settings, then select Verify domain. If a web person manages your domain, send them the record. DNS changes can take a while to show up.
5. Wait for approval. OpenAI reviews the claim and emails you a decision or asks for more information.
6. Complete identity verification with Persona. This step is easy to miss and it's the one that counts. Until it's approved, you can't publish changes, view insights, or get the blue check. OpenAI says claiming alone doesn't add the badge. Make sure the business name, address, and any registration number match your official records, or the check can fail.
7. Update your profile. Once approved, you can edit your website, business description, service category, logo, and cover photo. OpenAI reviews changes before they go live, and answers may take a while to reflect them.

Two more things worth knowing. If someone else already claimed your business, OpenAI says you can open the profile's menu, choose Dispute ownership, and verify through Persona. And the person who claims it can add teammates later, so the owner should claim it, not whichever employee happened to see the news first.

What the dashboard tells you (and what it doesn't)

After Persona approval, the Insights tab shows the past 28 days:

• Mentions. For a local business, OpenAI counts a mention when ChatGPT shows a result for your location, even if nobody clicks.
• Website clicks. How often people click through to your site.
• Discovery topics. Common themes in answers that mentioned or cited you, like what jobs people asked about when you came up.

You won't see anyone's actual prompts or chats. A blank metric doesn't mean zero, either. OpenAI says it can mean you haven't hit the reporting threshold yet. It's the first real numbers for what AI says about your business, straight from the source, so check them monthly.

How reviews help ChatGPT recommend you

Here's the part the launch posts gloss over. OpenAI is blunt about it: claiming "does not guarantee higher placement or sales," and ChatGPT keeps making independent recommendations. Your profile tells ChatGPT the facts. Whether it suggests you is still decided by what the rest of the internet says about you.

And a lot of that comes from reviews. OpenAI's search help page says ChatGPT uses partner search providers and trusted third-party providers for things like nearby business listings. In July, Search Engine Land reported that Yelp licensed its reviews, ratings, and photos to OpenAI. BrightLocal's research found Yelp cited in 80% of the ChatGPT local answers it studied, along with BBB, Angi, and other directories. Business websites made up about 93% of the cited domains.

That shapes what's worth doing:

1. Keep reviews coming in steadily. A dozen reviews a month beats 40 in one week and then nothing until spring. Steady volume is a signal that helps. It isn't a magic number that guarantees you'll outrank the shop across town.
2. Keep them recent. A five-star average from 2021 tells a customer, and an AI, very little about how the business runs today.
3. Protect your rating by fixing problems, not filtering people. BrightLocal's 2026 consumer survey found 68% of people will only use a business rated four stars or higher. Ask every customer, the same way, every time. That's the honest route, and it's the only one that doesn't break platform rules.
4. Get reviews that say something. "Great!" helps a little. "Replaced our AC compressor in Plano the same day" tells an AI what you do and where you do it. Ask customers to mention the job they hired you for. Don't hand them a script.
5. Reply to reviews, especially the bad ones. A calm reply that explains the fix shows anyone reading, human or not, that someone's in charge.
6. Spread out past Google. Whitespark's 2026 ranking factors report scored AI search visibility for the first time, and the author says he'd score some Google-only profile fields at zero for ChatGPT. Be present on the directories that matter in your trade, and make sure your name, phone, hours, and services match everywhere.

There's more on how AI recommends your business based on what customers write. Getting a request out after every job is the part most shops drop. More Good Reviews handles that by sending every customer the same request and helping you reply. It also has official apps in ChatGPT and Claude and works with Zapier, so you can check your reviews from the same chat window where you claimed your listing.

The bottom line

Claim your business in ChatGPT this week. Claiming costs nothing at launch, it takes one verification code and an ID check, and it stops a chatbot from guessing your hours. Just don't mistake the blue check for a ranking boost. What ChatGPT says about you still comes from steady, recent, specific reviews and from showing up on the sites it reads. Claim the listing, then keep the reviews coming.