Best White-Label Review Management Software for Agencies (2026): 9 Tools Compared on Price, Branding, and Fit

Last updated: November 4, 2026. Pricing checked November 2026. This page is refreshed quarterly.

How facts are checked: every price and feature below comes from the vendor's own pricing and documentation pages, re-checked each quarter. Vendors can send corrections to support@moregoodreviews.com.

At some point every agency owner gets the awkward call: a client forwards a review request and asks why it's signed by a software company they've never heard of. White-label tools exist so that call never happens. The catch is that "white-label" means anything from a logo on a PDF to a full client portal on your own domain.

This page compares nine tools that genuinely sell to agencies. Each one gets a "Best for," a "Look elsewhere if" that names the better pick, and the strengths its own docs back up. More Good Reviews (MGR), which publishes this blog, is one of the nine. It isn't ranked first, and its section says plainly when another tool is the better call.

The short answer: which tool should you pick?

• If you want one CRM for clients' messaging, funnels, and reviews, pick HighLevel. $297/mo covers unlimited client accounts and a branded login.
• If you have 10+ clients and want branding down to the favicon, pick Grade.us.
• If local SEO is your main product, pick BrightLocal. Rank tracking, citations, and reviews share one login and one report.
• If you're a 1-5 person agency with local service clients, including dental, chiropractic, med spa, PT, and vet practices, and want a review-focused branded portal at a published price, pick More Good Reviews. $99/mo includes 5 locations.
• If you want reviews, NPS surveys, listings, and review disputes from one vendor, pick GatherUp.
• If you sell listings and reviews as one package at a published price, pick Synup.
• If you want a whole resale catalog with your own storefront, pick Vendasta.
• If your clients want referral and repeat-business campaigns next to reviews, pick NiceJob.
• If your clients are multi-location or franchise brands, pick Birdeye.

What is white-label review management software?

White-label review management software is a platform you resell under your own brand to request, monitor, and reply to your clients' online reviews, with the vendor's name removed from what clients and their customers see. It does the usual review work (requests by email or text, monitoring Google, Facebook, Yelp, and other sites, replies, website widgets) under your name.

Branding comes in levels, and it matters which one you're buying:

• Report-level: your logo on PDFs and scheduled reports.
• Customer-facing: review request emails, texts, and review pages carry your client's or your agency's brand on custom domains.
• Portal-level: clients log into a dashboard on your domain, with your logo, and never see the vendor.

How do you choose one for your agency?

Six questions separate a good fit from a renewal you'll regret:

1. How deep does the branding go? Portal on your domain, sender emails from your domain, client single sign-on, and whether the vendor's name turns up in password resets or alert emails.
2. What does it cost at your real client count? Per-seat pricing, monthly minimums, and location bundles look very different at 4 clients than at 40.
3. Does it ask every customer and keep a public path open for every rating? Google's prohibited and restricted content policy doesn't allow selectively soliciting positive reviews or offering incentives for them. In the US, the FTC's Consumer Reviews and Testimonials Rule applies too. Your client's listing carries that risk, and so does your retainer, so ask each vendor about its defaults.
4. Which platforms sync and reply, and which just get a link? "Monitors 100+ sites" and "replies on 100+ sites" are different claims.
5. Can you control what each client sees? Per-client roles, feature caps, and request limits let you sell tiers without building anything custom.
6. What's the contract? Monthly, annual, or a one-year minimum changes your risk if a big client walks.

How do the tools compare?

List prices in USD from each vendor's site, checked November 2026. "Quote-based" means pricing isn't published.

Quick math at 10 client locations on published monthly pricing: BrightLocal Grow is $131. More Good Reviews' Agency plan is $159 ($99 plus five extra locations at $12). HighLevel Unlimited is $297 flat for unlimited sub-accounts, plus usage fees for texts, email, and AI. Synup Premium is $299. Grade.us's calculator shows $400+ for 10 seats, with the final number by quote. Vendasta's white-label tier is a $499 minimum that goes toward the products you deploy. GatherUp, NiceJob, and Birdeye need a quote. The plans include very different things, so use this to build a shortlist, not to pick a winner.

Which tool fits which agency? The honest breakdown

HighLevel (GoHighLevel)

HighLevel is an all-in-one CRM and marketing platform: pipelines, websites and funnels, email and SMS, calendars, workflows, social posting, and reputation management, run from one agency account with a sub-account per client. Its biggest strength for agencies is flat pricing: Unlimited is $297/mo for unlimited sub-accounts, unlimited contacts, and unlimited users, on month-to-month terms. Reputation management is a core feature on every plan, covering automated review requests by text and email, one dashboard for reviews from Google, Facebook "and beyond," AI-drafted replies, and fake-review dispute tools. The $497/mo plan adds SaaS Mode, which lets you sell your own branded software subscriptions, plus rebilling with markup. Starter is $97/mo for 3 sub-accounts. Annual billing is $970, $2,970, and $4,970 a year. HighLevel's pricing pages list the branded desktop app on a custom domain with Unlimited. A white-label mobile app is $497/mo or $1,491 a quarter. AI review replies cost $0.01 each when sent, and unlimited AI replies come with the AI Employee add-on at $50 or $97 per sub-account per month. A prebuilt "Snapshot" library helps you set up new clients fast.

Best for: agencies that want to run each client's CRM, messaging, and marketing in one platform they resell under their brand. Look elsewhere if: you only sell review management and want a smaller tool to set up and train clients on (More Good Reviews or Grade.us). Gaps: reviews are one module in a large platform, so setup is a bigger project. Texts, calls, email, and most AI usage are billed on top of the plan (email is $0.675 per 1,000), and only the $497 plan lets you mark those up. Side by side: More Good Reviews vs. HighLevel. For the longer read, see GoHighLevel vs. More Good Reviews.

Grade.us

Grade.us has some of the most thorough white-label options in the category. White Label Basic comes on every plan and covers custom URLs for review pages, white-label alert emails, and branded reports, and Grade.us says the branding goes "right down to the favicon." Your logo on the dashboard is White Label Premium at $440 a year, Agency plan and up (free at 100 seats). It monitors Google, Facebook, and 100+ other sites, and you can reply to Google and Facebook reviews from the dashboard. Direct plans are $99/mo for one location and $60 per location for 2-10. Agency pricing is by quote; the pricing page's calculator shows the Agency plan at $400+/mo for 10+ seats. There's a 14-day trial with no credit card.

Best for: agencies with 10 or more client locations that want their brand on everything. Look elsewhere if: you have a handful of clients and want a published price for a small start (More Good Reviews or BrightLocal). Gaps: text messaging, API access, and the white-label dashboard are switched on through sales during the trial, and the FAQ says there are no refunds, so test during the trial. Side by side: More Good Reviews vs. Grade.us.

BrightLocal

BrightLocal is the deepest local SEO toolkit on this list: rank tracking, a local search grid, citation tracking and building, Google Business Profile audits, listings sync, and a Local AI Visibility Tracker. The Grow plan adds review monitoring, review requests by email, SMS, and in-store campaigns, and review widgets. White-labelling of all tools and reports is included on every plan, and there's an MCP server and APIs. Grow is $65/mo for one location and $131/mo for 6-10 locations billed monthly, with 25% off billed annually. You can reply to Google and Facebook reviews in BrightLocal and get alerts from 80+ other sites.

Best for: agencies whose main product is local SEO, adding reviews to the same login and monthly report. Look elsewhere if: reviews are the main thing you sell and you want a branded client portal for them (More Good Reviews or Grade.us). Gaps: reviews are one module in an SEO suite. Pricing for 100+ locations is on request. Side by side: More Good Reviews vs. BrightLocal.

More Good Reviews

More Good Reviews is a review collection and reply platform built for small agencies serving local service businesses. It works for dental, chiropractic, med spa, physical therapy, and veterinary practices as well as trades and other local services. The Agency plan is $99/mo, billed monthly, with 5 locations and 25,000 review requests a month included. Each extra location is $12/mo and adds 5,000 requests. It includes a branded client portal with no MGR branding, a custom agency domain, client single sign-on through OpenID Connect, client invites and roles, per-project caps on requests and features, agency team seats, and an Agency API and MCP server. It syncs Google and Facebook reviews and posts replies back, including AI drafts and optional auto-replies. Customers are unlimited, and there's a 7-day trial with no credit card.

Compliance is the default setup. The link revealer is on, so every customer who picks a low rating still sees a path to Google. Redirects are off, the incentive line on review links is blank, and automated requests ask each customer once per project. MGR also has optional settings that may not fit Google's policies. They're off by default, and turning them on is the owner's call. MGR's Google review guidelines explain each one.

Best for: 1-5 person agencies serving local service clients, including dental, chiropractic, med spa, physical therapy, and veterinary practices, that want a review-focused branded portal at a published price ($99/mo with 5 locations). Look elsewhere if: you need listings, citations, or rank tracking (pick BrightLocal, or Synup for listings and reviews in one package). The same goes if you want an all-in-one CRM with messaging and funnels (pick HighLevel), or replies on sites beyond Google and Facebook inside the tool (check Grade.us or GatherUp). Gaps: it's focused on reviews, not listings or rank tracking, so pair it with your listings tool. Sync and reply cover Google and Facebook; other sites get review-page links and import. SMS runs on your own Twilio, ClickSend, SimpleTexting, or TextLink account, so you set your own text rates. Business and Agency are separate plans, so start on Agency.

GatherUp

GatherUp combines review requests, NPS and surveys, monitoring on 100+ review sites, AI replies, and reporting, with add-ons for Listings Management ($40 per location, 150+ directories) and Review Defense, which flags and disputes reviews that look like policy violations (from $45 per location, annual terms). Agency plans are quoted "around your client portfolio and white-label needs," with white-label options for domains, logos, emails, and reports. Agencies get unlimited users, custom roles, and control over which features each client sees. Direct pricing is $99/mo for one location billed annually and $60 per location for multiple locations, with a 14-day trial and no credit card.

Best for: agencies that want reviews, feedback surveys, listings, and review disputes from the same vendor. Look elsewhere if: you want to price your packages before a sales call (More Good Reviews or Synup publish agency pricing). Gaps: agency pricing isn't published, and Review Defense is annual-only. Side by side: More Good Reviews vs. GatherUp.

Synup

Synup bundles listings, review monitoring and generation, social posting, local SEO, AI answer-engine tracking, and an AI agent. Every plan includes every feature, so you don't have to work out tiers. White labeling starts on Premium: $299/mo for up to 10 locations billed monthly, or $239/mo billed annually. Pro is $499/mo for up to 25. The white-label setup includes a branded portal, your domain, and branded outbound email, with "no Synup anywhere," and the AI agent can run under your brand too.

Best for: agencies selling a bundled "local presence" package where listings matter as much as reviews. Look elsewhere if: you have only a few clients and mainly sell reviews (More Good Reviews), or you mainly sell SEO reporting (BrightLocal). Gaps: the $49 Solo plan doesn't include white labeling, and plans run on monthly credits you'll want to forecast.

Vendasta

Vendasta is a resale platform, not just a review tool. You pick a monthly minimum and spend it at wholesale on products like Reputation AI, listings, SEO, and AI receptionists, then sell them through your own Marketplace storefront. Clients get unlimited users, and you can sign up free. Reputation AI pulls reviews from Google, Facebook, and 40+ other sources. The $99/mo Starter minimum is co-branded. The white-label client portal starts at Professional: a $499/mo minimum with a one-year contract and 5 team seats.

Best for: agencies that want to sell a whole catalog under their brand and bill clients through one storefront. Look elsewhere if: you want month-to-month white-label terms (HighLevel or More Good Reviews). Gaps: per-location wholesale prices for individual products aren't on the main pricing page.

NiceJob

NiceJob is built for owner-operated service businesses. It pairs review requests with referral campaigns, repeat-business reminders, staff leaderboards, review widgets, and automated thank-you gifts (through Jobber or QuickBooks). Plans have no contracts. Its Reseller Partner program is for agencies; NiceJob describes resellers as agencies or consultants who "white-label or co-brand the service," with a dedicated partner portal, training, and co-marketing. Direct plans are $75/mo (Starter) and $125/mo (Pro), per business.

Best for: agencies whose clients want referrals and repeat work alongside reviews in one simple app. Look elsewhere if: you need published agency pricing or a fully branded client portal (More Good Reviews or Grade.us). Gaps: reseller pricing and the depth of the white-label aren't published, so get both in writing. Side by side: More Good Reviews vs. NiceJob.

Birdeye

Birdeye is a broad platform covering reviews, listings, social, surveys, and AI agents for marketing, front desk, and customer experience. Its reseller program lets you "whitelabel the platform or use it in a co-branded way" and includes an agency dashboard showing client health, product adoption, and upsell opportunities. Pricing is quote-based and starts with a form that asks for your location count.

Best for: agencies serving multi-location or franchise clients that want one vendor for reviews, listings, and AI front-desk work. Look elsewhere if: most of your clients are single-location and you want a published price (More Good Reviews or NiceJob). Gaps: without published pricing, you can't model margins before a call. Side by side: More Good Reviews vs. Birdeye.

Which tools didn't make the list, and why?

Podium is a well-known review and messaging platform with a partner program. Its partner terms say partners will not "white label any Podium Services," so it doesn't qualify here. Reviewflowz offers custom quotes for agencies and resellers, but its pricing page doesn't describe a white-label option.

Frequently asked questions

Does Google allow white-label review software?

Yes. Google cares how reviews are requested, not whose logo is on the email. Its policies prohibit fake reviews, incentives, and selectively soliciting positive reviews. Choose a tool that asks every customer and keeps a public path open for every rating, and check the defaults before you launch.

What's the cheapest white-label option for a small agency?

On published monthly pricing checked November 2026, BrightLocal Grow ($65/mo for one location, $131/mo for 6-10) and More Good Reviews' Agency plan ($99/mo with 5 locations) have the lowest entry points. BrightLocal is an SEO suite with reviews included, and MGR is a review platform with a branded client portal. HighLevel's Starter is $97/mo for 3 sub-accounts, but its branded desktop app is listed on the $297/mo Unlimited plan.

What does "white-label" usually include?

It ranges from branded reports to a full client portal on your domain with your sender emails and client sign-in. Ask which level comes with the plan you'd buy, and check password resets and alert emails for the vendor's name during the trial.

Can you use white-label review software for healthcare clients?

Yes. Dental, chiropractic, med spa, physical therapy, and veterinary clients need reviews as much as any local business. Keep review forms to the basics: a rating, a comment, and contact details. When you reply, don't confirm the reviewer was a patient and don't mention their care. Thank them, and invite them to call the office.

Can you set your own prices for clients?

Generally, yes. The vendor bills you, and you bill your clients. GatherUp's agency page says so directly, and MGR's white-label docs note that agencies invoice clients themselves. Check reseller agreements for minimum retail prices before you advertise a number.

How often is this list updated?

Quarterly, from each vendor's own pricing and documentation pages. Spot something out of date? Vendors can email support@moregoodreviews.com. Confirm on the vendor's pricing page before you buy.

The bottom line

Pick the tool that matches how you sell, not the one with the longest feature list. If you want one branded CRM for each client's whole marketing stack, pick HighLevel. If local SEO is your product, pick BrightLocal. If you have 10+ clients and want your brand everywhere, pick Grade.us. If you want reviews, surveys, and disputes from one vendor, pick GatherUp. For a catalog, pick Vendasta or Synup, and for multi-location brands, pick Birdeye. If you're a small shop with dental, chiropractic, med spa, vet, or other local service clients and want a branded, review-focused portal at a published price, More Good Reviews' Agency plan is built for that. Whichever you choose, run your real numbers, confirm it asks every customer and keeps a public path open for every rating, and get the white-label details in writing. Then the next review request your client forwards will have your name on it.