Scott Vayner has spent 20+ years in marketing, including a stint at Grey, and founded More Good Reviews in 2022 to help local businesses build genuine, lasting online reputations.
Marketing Strategy
Google still counts links as a sign you are a real local business. The useful ones come from jobs, associations, and local press. The $199 pack from a stranger usually does not.
Artificial intelligence
Grok Bot is an AI teammate with its own computer. Connected to your review software, it can keep the asks going, draft replies, and write the public proof a local service business never has time for.
Marketing Strategy
A practical stack for Google Business Profile, the local pack, citations, organic search, and AI recommendations, with one dedicated product for reviews.
Reputation Management
Review velocity, the pace at which new reviews arrive, is now a measurable ranking signal for both local SEO and AI search engines. Here's the data behind it and how local businesses can build it sustainably.
Software Comparison
One plan, one price, every feature included, down to a per-client MCP server your team or clients can talk to. Here's how More Good Reviews' Agency plan compares to GoHighLevel's tiered, add-on-heavy pricing.
For years, the review game was simple: more five-star reviews meant better visibility on Google Maps, higher click-through rates, and stronger social proof on your website. Reviews were a trust signal. Now they're something more significant — they're a ranking input for a new generation
Review Software
If you're a small business owner looking for a way to get more online reviews, you've probably come across BirdEye. They're one of the biggest names in reputation management, trusted by enterprise brands like H&R Block and Aspen Dental. But here'
Artificial intelligence
Something has quietly shifted in how people find businesses. Instead of typing a query into Google and scrolling through a page of links, more and more consumers are turning to AI tools — ChatGPT, Claude, Gemini, Google's AI Overviews — and simply asking: "What's a good yoga
Artificial intelligence
Artificial Intelligence (AI) is transforming the way businesses interact with their customers, including how they manage and respond to customer reviews. By leveraging AI tools, businesses can streamline the review response process, ensure consistency, and enhance customer satisfaction. Here’s a detailed look at how AI can be useful for
Reputation Management
Local businesses increasingly depend on online visibility to attract customers, and reviews play a significant role in determining search engine rankings—particularly on Google. Understanding how reviews influence rankings and what elements matter can help businesses optimize their digital presence and reputation. 1. Google’s Use of Reviews for Local
Reputation Management
In today's business landscape, online reviews play a crucial role in shaping a small business’s reputation. A single negative review can deter potential customers and impact sales. However, by taking proactive steps, small business owners can reduce the chances of receiving negative reviews, manage their impact, and
Reputation Management
In today's digital-first marketplace, online reviews have become an essential aspect of consumer decision-making. Whether purchasing a new product, selecting a service provider, or dining at a restaurant, customers often seek the opinions of others before making a commitment. Among these opinions, positive reviews hold significant