# More Good Reviews > More Good Reviews (MGR) is a review collection and reputation management platform. Businesses use it to request reviews by email or SMS, send customers to branded review pages, sync Google reviews, display testimonials with widgets and showcase pages, and use AI for review suggestions, highlights, replies, and tagging. MGR helps businesses collect honest feedback on Google, Facebook, Yelp, Trustpilot, LinkedIn, and other sites. You import customers from CSV, Stripe, HubSpot, Zapier, or the API; set when requests go out; turn on Automate for reminders; and manage reviews, messages, and analytics in one dashboard. **Agencies and white label:** Marketing and reputation agencies can run MGR under their own brand. White label replaces MGR branding with yours—custom domain, logo, colors, and a client portal where each client signs in only to the projects you assign them. You manage multiple client businesses from one agency account, invite internal team members and external clients separately, and clients never see More Good Reviews branding. See the Agencies section below for setup guides. **Who it's for:** Local and service businesses that live on reviews—home services (HVAC, plumbing, landscaping, cleaning), dental and medical practices, law firms, auto dealerships and repair shops, and real estate agents and brokerages. Also ecommerce, SaaS, and multi-location brands. Agencies use white label to manage reputation for clients in these industries. **Alternatives:** MGR is an alternative to Birdeye, Podium, and NiceJob for automated review requests, Google review sync and replies, embeddable widgets, and AI-assisted review writing and responses—typically at lower monthly cost, with a 7-day free trial and no credit card required. ## How It Works 1. Import customers (CSV, Stripe, HubSpot, Zapier, API, or manual entry). 2. Set a request strategy (timing, channels, and who receives requests). 3. Customize review pages (ratings, redirects to Google and other sites, QR codes, kiosk mode). 4. Turn on Automate to send requests and up to three reminders. 5. Sync Google My Business to import and reply to Google reviews; get Slack or Discord alerts for new feedback. MGR does not post fake reviews, manipulate review platforms, or guarantee specific review outcomes. It helps businesses request honest feedback from real customers at the right time. ## Getting Started - [Getting Started](https://docs.moregoodreviews.com/getting-started): Signup through your first review and the Get Started checklist - [Sign Up](https://moregoodreviews.com/signup): Create an account - [Log In](https://moregoodreviews.com/login): Sign in to the app ## Pricing Plans start at **$49/month**. **Starter** ($49/mo) includes 1,000 monthly review requests. **Growth** ($99/mo) includes 5,000 requests plus AI assistant, SMS, and Slack. **Business** ($199/mo) includes 25,000 requests. Yearly billing includes two months free. Add-ons from **$10/month** for extra requests, projects, or locations. Seven-day free trial; no credit card required. Agency white-label plans are listed on the pricing page. - [Pricing](https://moregoodreviews.com/pricing): Full plan comparison, features, and limits - [Billing](https://docs.moregoodreviews.com/accounts/billing-and-upgrading): Manage subscription, usage, and upgrades in the app ## Documentation - [Documentation](https://docs.moregoodreviews.com): Full guides and reference - [Projects](https://docs.moregoodreviews.com/platform/projects): Workspace for customers, reviews, messages, locations, and settings - [Review Pages](https://docs.moregoodreviews.com/platform/review-pages/): Branded pages where customers leave ratings and feedback - [Request Strategy](https://docs.moregoodreviews.com/platform/request-strategy): When and how review requests are sent - [Widgets](https://docs.moregoodreviews.com/platform/widgets): Embeddable review displays for your website - [Showcase](https://docs.moregoodreviews.com/platform/showcase): Dedicated public page to display reviews - [Adding Your Domain](https://docs.moregoodreviews.com/platform/adding-your-domain): Custom sending and review page domains - [Exporting](https://docs.moregoodreviews.com/platform/exporting): Export customers and reviews - [API Reference](https://docs.moregoodreviews.com/platform/api-reference): REST API for customers, reviews, messages, and more ## AI Assistant - [AI Assistant](https://docs.moregoodreviews.com/platform/ai-assistant): Review suggestions, highlights, Google replies, and preview tools - [Tags](https://docs.moregoodreviews.com/platform/projects/tags): Manual tags and AI auto tagging from review content - [Review Page AI](https://docs.moregoodreviews.com/platform/review-pages/ai-assistant): Enable AI review suggestions on individual review pages ## Integrations & Import - [Integrations](https://docs.moregoodreviews.com/platform/integrations): Google My Business, Stripe, HubSpot, Slack, Discord, SMS, and automation connectors - [Import Customers](https://docs.moregoodreviews.com/importing/customers): CSV, Stripe, HubSpot, Zapier, and API - [Import Reviews](https://docs.moregoodreviews.com/importing/reviews): Google My Business sync, Quick Import from Google/Facebook/Yelp/Trustpilot/LinkedIn, CSV, and manual entry - [Webhooks](https://docs.moregoodreviews.com/platform/projects/webhooks): Event notifications for your systems - [SMS with Twilio](https://docs.moregoodreviews.com/sms/sms-with-twilio): Text message review requests via Twilio - [SMS with ClickSend](https://docs.moregoodreviews.com/sms/sms-with-clicksend): Text message review requests via ClickSend - [SMS with SimpleTexting](https://docs.moregoodreviews.com/sms/sms-with-simpletexting): Text message review requests via SimpleTexting - [SMS with TextLink](https://docs.moregoodreviews.com/sms/sms-with-textlink): Text message review requests via TextLink ## Platform - [MCP Server](https://docs.moregoodreviews.com/platform/mcp-server): Connect Claude and other assistants to one project via Model Context Protocol - [MCP Tools](https://docs.moregoodreviews.com/platform/mcp-server/tools): Full tool list for customers, reviews, messages, and reputation data - [MCP Troubleshooting](https://docs.moregoodreviews.com/platform/mcp-server/troubleshooting): Fix project MCP connection and scope issues ## Agencies White label is for marketing and reputation agencies that manage review collection for multiple client businesses. Upgrade to an agency plan, open the **Agency** workspace, create a project per client, and invite clients to your branded portal. You control appearance, domains, email templates, and access; clients work inside their assigned projects without seeing MGR branding. - [White Label](https://docs.moregoodreviews.com/agencies/white-label): Branded client portal, domains, team vs client roles, and shared outreach pools - [Customization Options](https://docs.moregoodreviews.com/agencies/customization-options): Logo, colors, footer, and portal appearance - [Domain Setup](https://docs.moregoodreviews.com/agencies/domain-setup): Configure agency sending and app domains - [Inviting Clients](https://docs.moregoodreviews.com/agencies/inviting-clients): Onboard client businesses - [Agency MCP Server](https://docs.moregoodreviews.com/agencies/mcp-server): Assistants scoped to an entire agency account - [Agency MCP Tools](https://docs.moregoodreviews.com/agencies/mcp-server/tools): Full tool list for projects, clients, team, and portal links - [Agency MCP Troubleshooting](https://docs.moregoodreviews.com/agencies/mcp-server/troubleshooting): Fix agency MCP connection and scope issues - [Agency API Reference](https://docs.moregoodreviews.com/agencies/api-reference): REST API for agency-level operations ## Optional - [Blog](https://moregoodreviews.com/blog): Articles on collecting reviews and building reputation - [Changelog](https://feedback.moregoodreviews.com/changelog): Product updates and improvements - [Status](https://status.moregoodreviews.com): Service uptime and incidents - [Our Reviews](https://moregoodreviews.com/showcase/moregoodreviews): MGR's own public review showcase - [Profile and Settings](https://docs.moregoodreviews.com/accounts/profile-and-settings): Account preferences - [Spaces and Projects](https://docs.moregoodreviews.com/accounts/spaces-and-projects): Organize multiple businesses in one account ## Contact Support is available via the help bubble on moregoodreviews.com when logged in.